Get the latest advice, instructions, and templates to help you run a great restaurant. As far as creative event promotion ideas go, this is a great way to increase the status of your event.

Examples: a reduced-price set menu that includes an appetizer, main, desert and bottle of wine, or a set menu for the lunch rush hour. Families? 8 Great Dance Party Ideas for Your Next Gathering, 10 Divorce Party Ideas to Celebrate the Next Chapter, Here’s Exactly How to Plan a Sweet 16 Party. 11 Innovative Ideas to Inspire Your Next Retail Event. So, you’ve got an upcoming event that you’ve put a lot of time into planning, and it’s time to get the word out. You’ve already invested in these new elements of your restaurant, and while the value of them may seem obvious to you, sometimes a kick-start can help the new offering generate revenue more quickly, thereby mitigating any lost early revenue.

This is because the brand awareness they generate extends far beyond the dollars and cents attributed to one promotional campaign. Don't worry: we've got a list of 10 ways to run restaurant promotions that can increase your sales and boost your profits.

Another surefire strategy is to heavily discount a section of your menu that’s filled with items that aren’t typically eaten by themselves – like sides, snacks, and soups. Restaurant promotions exist to help restaurants overcome challenges unique to their business. The key is picking a high enough threshold for a free meal or a discount to make it worthwhile for you. Examples: For a coffee shop, offer guests to buy nine coffees and get one free, or for a pub or bar you can tell customers to try every beer on your list and get 10% off beers for the year. There’s hardly any effort involved, and people will be eager to snag the tickets, even if only to be the first to solve the mystery. Maybe have various promotional event performances throughout the day, to increase the reach of your message.

You can bet that every one of those dog parents walked away knowing about the opera fundraiser that took place that weekend. The key here is to make promotion of your event (sharing one of your posts on social media, for example) contingent on being entered into the giveaway. 9. Do your customers tend to be older or younger? What motivates your customers: having an experience, trying new foods, or saving money, or something else? This helps you think up creative bundles of offerings that, together, give you the profit margin you’d like to get.

Ad retargeting serves relevant ads to people who’ve previously visited your event page on other websites they visit.

Download your personal restaurant marketing plan template to plan your promotion ideas on a calendar. Examples: Discount salty pretzels that’ll lead someone to buy beers, or offer a free first domestic beer that could lead to the person drinking or buying more.

Imagine a theater festival’s actors performing scenes across the city in the weeks leading up to the festival. Examples: offer 5% off to people who have a ticket to a local hockey game, or $5 off any purchase before a concert that is down the street.
Bundle a mid-priced item with other offerings that usually seem out of reach (like a bundled deal of pasta dinner for two for a certain price, including a higher priced wine), or offer a fixed-price menu with one or two extras that someone usually wouldn’t buy, add up what the fixed-price menu would cost full-price, and discount it by 10-20%. Join thousands of hosts renting their space for meetings, events, and photo shoots. Subscribe now to get unlimited access to the best stories for free. Play well with others – and your brewery promotion ideas become more powerful. At this point, most people would simply blast out info on social media and let that be that. Example: Chick-Fil-A recently offered the first 100 people that order at a new location free food for a year. Examples: offering five dollars off your appetizer with a purchase of a $50 or more gift card, or purchase two orders of wings and get a free beer. I’ve heard it – heck, I’ve said it! Figure out the answers to these questions and you'll have a much easier time coming up with restaurant promotion ideas that spur repeat visits. You’ll essentially be riding off the coattails of that event’s marketing.

More and more, brand ambassadors and online influencers are integrating themselves into marketing efforts for companies and events.

Many ad platforms, like Facebook’s and Instagram, have some of these features built in. Subscribe now. This guide walks you through everything you need to know about going off-prem. Promotions that address a community challenge or point of excitement are always a helpful way to generate business. This brings a lot of vitality to your event, and it helps you engage your target audience in a variety of ways. This is a good way to get big names interested in your event who might otherwise not know about it, and by offering them an elite package, you make them feel extra important.

Ranging from as little as 10 members, a group of seemingly ordinary people can suddenly burst into song or a dance routine.


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