Depending on your marketing goal, pick from these Google ad formats: search, shopping, display, responsive, and video. In fact, by 2022, online videos will make up more than 82% of all consumer internet traffic. A MALL.
One of your main Super Brand Day goals is to grow brand awareness and inflate your follower count on Lazada. As long as the creatives are enticing, this will do for each day up to D-day. To recap, here’s a brief list of the Super Brand Day best practices for your reference: Keep this list in mind should you need a checklist for your next Lazada campaign. At Lazada, nothing stands still.
This report may include engagement, follower count, impressions, views, clickthrough rates (CTRs), and more. Thank your customers with these ideas from past Super Brand Day campaigns: In e-commerce, it’s important to maintain your relationship with your customer. Thanking them is one way to do it effectively. It includes the exact image dimensions and layouts, as well as the co-branding logo and theme colour. For now, here are some actual examples from LazMall brands Philips and Laneige Singapore. However, you don’t need to go overboard when analysing your Lazada campaign performance.
Most importantly, link the listing to your LazMall product details page (PDP) or store homepage. NEITHER IH SINGAPORE PTE. Likewise, take into account the platforms where you’ll publish the videos. Apart from getting an edge in Lazada’s search ranking and homepage visibility, it also gives you access to advertising opportunities and exclusive LazMall campaigns like the Super Brand Day. Lazada's constantly evolving technology, logistics and payments infrastructure connects this vast and diverse region, and offers Southeast Asia a shopping experience that is safe, seamless and enjoyable. To do this, you must have a unique gimmick that will entice people – new and existing customers – to visit and check out your store. However, make sure to follow the campaign theme so as to be aligned with Lazada’s guidelines. Being a LazMall seller is vastly beneficial for your brand when done right. With this in mind, it would be valuable to produce at least 1-2 videos to promote your Lazada campaign. Social Media Marketing: 4 Parenting Tips from Bellamy’s Organic Malaysia, 3 TikTok Hashtag Challenges to Join this Circuit Breaker Period, more than 82% of all consumer internet traffic, 72% of customers favour learning about a product or service by watching a video, contact your digital marketing agency for a quick chat, Everything You Need to Know About Lazada Super Brand Day, Case Study: How Secretlab SG Uses Shopify for E-Commerce, Facebook Carousel Ads: The Key to Boost Your E-commerce Business, 2 Easy but Effective Ways to Boost Your E-commerce Ad on Facebook, Sofina Taps Digital Marketing Agency To Drive E-Commerce Traffic, Social Media E-Commerce: Benefits Of A Facebook Shop, KakaoTalk & Naver Marketing: Start Digital Marketing in KOREAN MARKET, Lazada Campaign: How to Prepare for the Lazada Super Brand Day 2020 [11 Best Practices], Grab Online-to-Offline Ad Solution for Beauty Retail, Business Growth Strategy: Market Penetration & Market Development, Modules – Header, banners, product & engagement/mechanics, Onsite elements – Co-branding logo, Lazada homepage, LazMall channel, search, feed, Inclusion in the brand-dedicated (LazMall) channel, LazMall SKUs automatically rank first in Lazada search results, Greater homepage visibility and search ranking, Exclusive campaigns for LazMall brands (e.g. And if your brand is right in front of your consumers with an attractive offer, you’re always one step closer to another successful purchase. There will always be an issue or two, no matter how small. Whether you’ve already done this before or this is your first time, it’s equally important that you have a checklist when running big events like this. Shop Online for Electronics, Fashion, Appliances, Baby Needs & more at Lazada.com.ph | Nationwide Shipping Pay via Lazada Wallet Effortless Shopping! Shop Now! Here are a few real examples by MAC Cosmetics on their first Super Brand Day event: Once you’ve decided on your main campaign selling point, it’s important that you highlight this in all your Lazada campaign creatives. Why? This includes your homepage layout, store header banner, and homepage banners. The optimised dimensions are provided in the guidelines as well. You can choose from the many video types available: brand, explainer, event, product demo, customer testimonial, animated, 360°, tutorial, or interview.
Before designing any creatives, you must first know the pre-set campaign theme. LTD. 02 September 2020 . In line with Lazada’s guidelines, here are the available ad types you can use for your Super Brand Day campaign: To know more about how these ads work, stay tuned for our upcoming LazMall playbook or contact your digital marketing agency for a quick chat. Download “Lazada_2019.ai_.zip” Lazada_2019.ai_.zip – Downloaded 6732 times – 41 KB total number of items sold, total number of vouchers claimed, announcement of contest winners), Produce a 4 to 5-minute post-event video on your concluded sales event and pocket event (if any), Give away limited discount vouchers for those who missed D-day, Send an engaging thank-you email to your purchasing customers, Customise your packaging or include a thank-you note when shipping out items bought during D-day, Develop a campaign strategy ahead of time, Use video marketing to promote your campaign, Get potential customers with paid search ads, Announce it on social media for a wider reach.