And they’re getting free marketing on social media, where hashtags such as #twinning and #minime have been used millions of times. Children in matching clothes.”, “But,” she added, “the question becomes: Are we taking away our children’s individuality and their ability to develop their own tastes?”. Review of the Microsoft Surface Duo folding phone: Very pretty but just how useful is it? “Childhood has become a job, and wearing matching clothes and posing for pictures is the latest requirement.”. ("Honestly, most people didn't look good in that look," remembers Andrew Carruthers, director of education for hair tool brand Sam Villa, of the popular early 2000s trend. In the first part, we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. As LaPierre puts it, "While I agree more brands and people are encouraging us to be individuals, isn't that a trend itself? That barely lasted a year and it was on to the next. In August of 1998, an article in Allure magazine pronounced that bold, messily applied lipsticks in plums, berries, and browns were the next big trend in lip color. Soon after, they began coordinating their outfits regularly.


and sometimes Grandma and Grandpa. The way LaPierre explains it, consumers are exposed to new trends and looks through the influencers they choose to follow during their daily scrolls, and this inherently makes them seem more attainable, and therefore more impactful. … It was a different time. Let’s wear the same thing, take a picture and share it on Instagram.’”. "Right now, it's trending to do your own thing and be your own person, whatever that looks like," analyzes Jesse Montalvo, a beauty consumer and member of Byrdie's private Facebook group, The Beauty Line. Patrick Ta agrees: "What we can tell is that what's cool now is dictated more by 'normal people' (read: street style, YouTubers, and other influencers) rather than unapproachable fashion runways or magazine spreads like back in the day." But  Republican and Democratic parties have made efforts to reverse that trend. But it’s only recently that companies have started marketing the same prints and silhouettes to adults and children, said Wendy Liebmann, chief executive of the consultancy WSL Strategic Retail. ", But even the definition of the word trend itself is under construction. Up to 50% less than the others. The 37-year-old dietitian from New Canaan, Conn., stocks up on matching swimsuits, dresses and coverups for herself, her mother and her 2-year-old daughter before each family vacation. I had several years with Norton and McAfee, but found going with Trend … It wasn’t long before the pieces began making frequent appearances on Instagram. As recent as 15 and 20 years ago, this was how beauty trends were born: From the bouffant hairstyles of the '60s to the Technicolor eye shadow of the '80s, trends started at the top—on runways and in magazines. Sometimes Charran’s husband, Neil, wears a shirt in a coordinating color and joins in. These changes in how we choose "what's cool" beg the question: In 2018, does anyone care about trends anymore? Absentee Ballot vs. Mail-In Ballot: Is There A Difference? In this way, I think the brands are also setting trends. That trend of having a first-party data relationship with audiences, that’s long term and will outlive the coronavirus crisis by a long way.


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