These app usage statistics relate to Android phones and exclude China. Mobile app data shows that younger users, belonging to Generation Z, will use apps for more often and for a longer amount of time than those aged 25 and up. The Chinese super app’s international push is largely viewed as a failure.
Digital time spent using different app categories. Kick the Buddy has been around since 2012; Sniper 3D Assassin since 2014. Rise Up, Love Balls, and Happy Glass are other examples of this among the most-downloaded games – as is Sniper 3D Assassin, albeit with less puzzling, more shooting people in the head. At the top end of the scale, we find Malaysia, the Philippines, Taiwan, and the UAE – all of which log 99% social media penetration by this measure. Growth seems to have stabilised in Brazil according to this mobile app data, with 25% growth putting it some way below the global level of 35%. On the other hand, news apps are most-used in the morning, as users want to catch up on the latest news before beginning their day. TV vs. mobile devices: average time spent, German users. Staying with decidedly modern knockout formats, we also see a couple of examples of real-time mass quiz apps: HQ Trivia in the US and Canada and Cartola FC in Brazil (which is, of course, a football/soccer-based quiz). Interestingly, the least-engaged featured nation by this measure was Japan, where users log-in to retail banking apps for just over two sessions per week – a very slight increase over 2016. There a rough downward trend as we go up in price, with a couple of spikes – in the $4-5 bracket, and the $9-10. For more information please see this explanation of how Alexa determines the number of sites linking in. App Annie predicts that this share will increase to 72% in 2022.
It is estimated that video accounted for 75% of IP traffic in 2017 – and will increase to 82% by 2022. All rights reserved. It’s worth reiterating that while these might be the two biggest marketplaces, there are notable omissions – with apps like the Android-version of Fortnite bypassing the Play Store. % of Traffic From SearchThe percentage of all referrals that came from Search engines over the trailing month. Otherwise we see a more-or-less representative split between App Store and Google Play downloads, with a few exceptions. For a new app developer operating internationally, it might be more effective to target Android than iOS devices (in terms of growth, not perhaps revenue). Finance apps are a growth category around the world.
In 2019, Japanese media will watch 3 hours 21 minutes of television per day.
This mobile app data show that personal finance grew the most by this measure, by some distance.
Beyond that, however, we see a proliferation of domestic names. According to the 2019 digital report, users from the Philippines spend an average of 10 hours and 2 minutes everyday in the internet using any device.
We also see titles which seem to be downloaded overwhelmingly through the Play Store rather than App Store: India’s most-popular title Ludo King (and the 12th most-popular mobile game worldwide) being the most extreme. We can certainly expect to see the latter in future iterations of this table…. Above we discussed the huge rise in downloads of food delivery apps around the world. While not as pronounced as growth in other type of app usage, we’ve seen an increase in engagement with retail banking apps between 2016 and 2018. Globally, we see a higher level of engagement with fintech apps in 2018 than in 2016, with weekly sessions growing faster than the average MAU of fintech apps. While it is widely understood that iOS users are more willing to pay for apps that Android users, we might note here that an overwhelming majority of apps are available for free.
Perhaps this also reflects a wider shift toward a freemium model, with revenue generated through in-app purchases, rather than initial outlay on the app itself. Whether this is a sign of quality, or an indication that users tend to rate apps they enjoy using is up to you to decide…, Rating distribution, Google Play Store, June 2019. Music apps, which don’t feature in among the most-downloaded apps on iOS occupy fourth place, while photo & video app downloads have increased on Google Play as they have on iOS. We might note the Tencent-owned game is also big in China, in which downloads cannot be made through the Play Store. Here we see local platforms dominate, with Tencent Video taking top spot. In 2018, Tim Cook announced that there were 20 million registered iOS developers catering for the 500 million weekly visitors to the App Store alone.
Most-downloaded mobile apps in 2018, App Store/Google Play only. Indeed, outside of PUBG Mobile, the much-hyped battle royale format is only represented by Fortnite.