If I hadn't been on an airplane I would have abandoned this book about 25% of the way through. A fantastic book on modern selling which forms a framework to be effective in a world where the customer may have as much or more information than the seller. That everyone is doing now, in one way or the other. That's just influence and persuasion. It was a book that beat it's ideas like a dead horse and just kept goin at it with no main objective. Once upon a time only some people were in sales.

For example, the author says to “count all the rejections you got” to understand that rejections don’t kill.But unless one already has an antifragile ego, focusing on rejection can be both painful and harmful. Pink says that an ethical approach to sales is the most effective approach you can take in this day and era. This book changed the way as I understand the sales! Sales are quantifiable; either you make your number or you don't. I have really enjoyed Daniel Pink's other books and am very happy that this one did not disappoint. Filed Under: Book Summaries, Influence & Sales, Sociology & Psychology Tagged With: to sell is human, to sell is human daniel pink, to sell is human pdf, to sell is human review, to sell is human summary, Manipulation Works in Sales With Information Asymmetry, Manipulation Doesn’t Work In The Digital Age. The information could of been summed up in a quick article. The most valuable sessions were those in which the catcher "becomes so fully engaged by a pitcher that the process resembles a mutual collaboration. He shares 6 strategies on how we can get comfortable with sales and use sales in our life in a way that actually gets everyone what they want. Of the 233 pages in "To Sell is Human," I now need to return to 37 of them!

I don't buy the idea that sales and persuasion and influence are the same thing. The evidence that any critical observer can gather is clear: an ethical approach to life offer no inherent advantage when it comes to personal success.Also read: Aside from that, I absolutely loved “To Sell Is Human”. Martin Seligman found out that dogs -and later, people- give up trying when they (mistakenly) learn that they cannot do anything to change their circumstances.When that happens, of course, there are no chances of succeeding because the organism simply fails to take action. In To Sell Is Human author Daniel Pink look at sales and how it’s changed in the era of the digital revolution, new scientific research. I checked this book out based on the premise: that everyone is in sales in some way.


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