Our schedules, they’re anything but predictable. June 9, 2017.
The company, which had sales of $330 million in 2011, allocated $60 million just to research and develop iögo and bring it to market. Ultima Foods also continues to manufacture (but no longer directly sells) Yoplait-branded products in Canada . As of September 1, 2012, General Mills (the brand's longtime United States licensee, and since 2011 a 50% shareholder in the international Yoplait brand) has taken over as the Canadian licensee of the Yoplait brand. Having developed a veritable yogurt culture in the country, Ultima Foods makes products that are adapted to the tastes and expectations of Canadian consumers by investing in high standards of quality and innovation. Founded in 1993 (with predecessor operations dating to 1971), Ultima Foods is owned by Quebec-based dairy company Agropur. It has been a fairly remarkable rise for the iögo brand, which Ultima Foods developed after being outbid by General Mills for Yoplait. iögo is a full range of yogurt and other dairy products consisting of seven product lines, each with its own distinctive attributes: iögo, iögo 0% (fat-free yogurt with only 35 calories/100 g), iögo Probio (probiotic yogurt with select lactose-free flavours), iögo Greko (Greek-style yogurt), iögo Nomad (drinkable yogurt), iögo Zip (yogurt in a tube) and iögo Nano (fresh cheese and drinkable yogurt for kids). “If you want to talk about pure research we didn’t head off into what I’ll call heavy duty pharmaceutical-type products.
I consent to receive emails from Aliments Ultima Inc. to be informed about products, brands, promotions and other topics related to Aliments Ultima Inc. and its affiliates including Agropur cooperative. In 1971, the Quebec-based Coopérative agricole de Granby (renamed Agropur in 1979)[4] obtained the Canadian licence to manufacture and market Yoplait products. To keep up with the accelerated pace of change in people’s lives, we don’t stop either. The company launched the iögo brand of yogurt and fresh dairy products in Canada in mid-August 2012,[2][3] and also owns and operates the Olympic brand of dairy products. RECALL: Diono Canada recalls Diono Dreamliner travel bassinet, RECALL: Graco recalls more than 26,000 car seats. All opinions expressed are my own. Constant investments in, and dedication to, innovation allow us to offer new iögo products designed to perfectly fit Canadian’s evolving lifestyles and needs. Ultima Foods also continues to manufacture (but no longer directly sells) Yoplait-branded products in Canada .
Read more: Just 10 weeks after its launch last August, the brand had captured 12 per cent of Canada’s yogurt market and within three months it had a 74 per cent awareness rate among yogurt consumers. This innovation on the Canadian yogurt market arrives barely one year after the remarkable launch of the iögo brand. When it came to R&D, Ultima Foods focused much more on development instead of research when it was launching its new brand, iögo.
Iögo (pronounced yo-go) hit store shelves this month with 44 skus, including traditional yogurt, drinkable yogurt, squeezable yogurt and, of course, Greek-style yogurt. With more than 40 years of expertise in the yogurt business, Ultima Foods has been a consistent success in terms of market share and is known as a major innovator in the yogurt category. With the combined manufacturing of all those products, Ultima Foods, which is owned by the Agropur and Agrifoods dairy cooperatives, is a major player in the Canadian food industry.