Consumer responses to the name change ranged from confusion to delight to disgust. Burger sales grew by more than 4 times, and to-go sales accounted for around 7 percent of IHOP’s total sales by the end of Q2 2018 (an increase from the same period last year). A survey of UK and US consumers conducted by Toluna for Marketing Week reflected this division. 2018 was a year of empowerment for women. Practical Ecommerce® is a Now that’s a good marketing campaign. Created by DDB Group in Germany, the outdoor and print ads feature a historic black-and-white photo with a yellow highlighter pulling out one of the “remarkable” women in the picture and her accomplishments. This digital campaign received Abby Gold Award for the year 2018. A campaign ‘Fuelled by Love’ by British Airways is about the first flight experience of a British Airways’ crew member. Sweans Technologies Ltd, Registered in England with registered office at 82b High Street, Sawston, Cambridge, CB22 3HJ Company No 09082858 and VAT No GB275104027.

registered trademark of And on purchases, 28% said the campaign made it more likely they would buy from Nike, 26% less likely and 46% that it had no impact. This category only includes cookies that ensures basic functionalities and security features of the website. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Each sculpture was modelled on a real man that took his own life, created during a series of workshops involving bereaved families and friends. Now if only they could win some hockey games! We hope you're feeling inspired, creative and ready for 2019. 7 Best Career Podcasts 2018 to Boost your Career, How digital marketing is helping e-commerce to grow, How to implement a successful digital marketing strategy in India market - a case study, 6 types of digital marketing you must know to get a job, 14 ideas for driving traffic to your website. READ MORE: Lloyds’ winning C4 diversity campaign looks to end stigma of mental health, At the time of launch, Lloyds’ director of marketing communications, Ros King, told Marketing Week: “If you’d broken your leg, you wouldn’t mind telling everyone; if you have a physical illness, there’s no stigma in talking about it.
What you do with yours is up to you – grow it, get rid of it, or comb it. It’s intriguing to kids and adults alike and people of every background. “Our brand strength is a key dimension that contributes to the ongoing momentum that we’re building across the Nike portfolio.
The Takeaway: Sometimes a product or service makes headlines for all the wrong reasons.

Power of Positive Thinking Balances Your Work & Personal Life! In no particular order they are…. Perhaps the most watched and familiar campaign of 2018, MakeMyTrip Zero Cancellation campaign got a big thumbs up due to the quirkiness of the idea. We use cookies to tailor your experience and measure site performance. Re-live the best beauty ads. LT. The trilogy’s clever marketing campaigns have made the franchise a viral sensation. You can see best digital marketing campaigns every day. Ready to up your marketing game? The campaign is part of Lloyds’ partnership with Mental Health UK, which it has been working with since the beginning of 2017. The campaign ran across social media channels, as well as a microsite. If you want to know what an adult temper-tantrum looks like, just deprive everyday grownups of a fairly priced Whopper sandwich. The brand was taken to the streets giving it a sort of hyper-locality. Top gmail hacks & tricks a digital marketer should know! Having an extremely brilliant Twitter handling team, which has taken ‘pun-of course intended’ to a whole new level. From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week. The company gained 170,000 Instagram followers and the YouTube spot has over 27.4 million views. Taking a stab at a reality where each voice and opportunity is equivalent, P&G opened the transformation about the inclination towards the black community in America – and this video alone has earned more than two million views on YouTube.

Neil Shah, Smirnoff global marketing director, described the Equaliser campaign as an example of a brand being clear about how to use its purpose to have a positive impact on culture, while partnering with Spotify enabled the message to scale in a personalised way that added real value for users. The campaign was a major success. We hope you're feeling inspired, creative and ready for 2019. And we’ve provided some insights into the strategies behind the success of our best viral ad picks.


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