Each year, the shoe company raises awareness for children’s health and education using social media. Baidu Tieba is a Chinese online forum created by Baidu, the largest Chinese search engine in the world. Even when you sell products like toilet paper, you can still benefit from the power of social media. } It made the Stories format popular, which eventually proliferated on other social media platforms like Instagram.
Does it fit your brand image?
The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016). There are MANY popular blogs and forums. Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of. According to Pinterest, 78 percent of users say that content on Pinterest from brands are useful (much higher than that on other sites). Even if you’re selling “boring” products, by using humor and generating positive emotions, you can extend the reach of your brand online. In-depth breakdowns of what made these social media campaign examples successful in the first place (and major takeaways you can apply to your own social media marketing). It’s also whether the social media site is a right fit for your business and you. The community decides which news items get seen by more people. }
To build awareness, Cisco recruited 20 employees from around the world and asked each one to create a Snapchat story about what it’s like to work at the company.
Here, they use National Spouses Day to promote their brand with gentle humor. In contrast, content marketing on other channels enables brands to achieve other marketing goals. Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Tip: Create a private Pinterest board with a theme around your brand or your products that is only accessible to your team. While many brands display their reviews and case studies on their website, Cooksmarts uses social media. WhatsApp is a messaging app used by people in over 180 countries. Nike always uses friendly and light-hearted language to show they’re an approachable brand, and they always try to respond quickly and politely to customer questions. document.getElementById("af-form-1485840059").className = 'af-form af-quirksMode'; Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. That said, larger social media sites, like Facebook, tends to cover a wide range of interests and topics, which makes it suitable for most brands.
Nike: Social Media as a Support Tool. The charity organization Worldwide Breast Cancer created Facebook and Twitter pages to fundraise and spread awareness of breast cancer and its symptoms. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.